Advice

New media is advantageous over old media in many ways. They can be used simultaneously and is usually more beneficial than using just one channel of media. Furthermore, new media can improve services for businesses that cater to social media users, and users that frequent the web. Colleges, for example, are constantly trying to connect with students, prospective students, teachers, state representatives, government, as well as countless others. Brooklyn College, the college I am currently enrolled in, definitely has it's footing in new media relations. However, it can be improved.

Improvements can be done all across the board. CUNY blackboard, the system for connecting students with their classes, is a very solid source. But, many times, systems can be down, or users can be routed to empty pages. Logging in may also cause issues. However, hiring more tech specialists, or even having actual tech support as part of the Brooklyn College system would surely lead to improvements for students' satisfaction. Also, more involvement through social media would be beneficial, since many students use social media as part of their daily lives. Marketing can also be improved by placing ads on various sites to encourage friends to become aware and potentially sign up for the school (Facebook already connects friends with friends so that would be a great place to start). One last thing would be to create more connections through the various new media channels that Brooklyn College uses such as social media and e-mails. They are, for the most part, separate from one another. Making connections will increase student activity throughout the school, ultimately leading to a higher success rate, more applicants, increased revenue, and increased prestige for the college itself.