PROJECT: The Invention of the Personal Advertisement

This project will consist of researching the rise of personal advertisements and offering a clear and precise understanding of the effects it has within our markets. Furthermore, I will be comparing and contrasting the classic way of advertising, which involves mass advertisements directed towards large groups of people, against the new, personalized, and dynamic advertisements usually found on the web. This is a project which will view the differences between new and old media, particularly in the category of advertising. Finally, the project will conclude with a personal opinion (based on facts) on which form of advertising works better and is more efficient.