Creativity

Within new media, the possibilities of being creative in a project is endless. There are so many flexible options that one can use in regards to social media. For example, youtube is a great place for festering creativity, as each video is unique in itself. Furthermore, even if one were to go as far as use a specific brand and modify it to create something new,  such as in the case of a mashup of a top song called "crank that" that used Disney characters and was displayed on youtube in a parody format, it is not seen as a copyright infringement. These mashups also show a great deal of creativity, and are realtively easy to produce, since in an article by The New Yorker, Mark Vidler explains: "You don’t need a distributor, because your distribution is the Internet. You don’t need a record label, because it’s your bedroom, and you don’t need a recording studio, because that’s your computer. You do it all yourself."
This ultimately helps create the culturally diverse and establish the unique relationship we share with new media today.

Sources:

http://www.newyorker.com/magazine/2005/01/10/1-1-1-1

http://mobile.nytimes.com/2007/09/24/business/media/24crank.html?referer=